CHICAGO—It is clear that print media has faced hard times as of late. In an interesting revival tactic, Popular Science Magazine is attempting to counter the downturn by releasing a new sister publication entitled Unpopular Science. The format of the new magazine is similar to that of Popular Science, which features innovations from some of today’s most interesting scientific fields. Unpopular Science, however, focuses mainly on geology. “We were really trying to broaden our demographics,” noted the president of Popular