SEATTLE, WA — According to new market research, web contents containing mere references to social networking services generate more traffic and are more likely to go “viral.” Twitter. Lance, Quarts & Associates, a market research firm based in Redmond, Washington, recently published the findings based on a year-long study which tracked online behaviors of 20,000 randomly chosen internet users. Pinterest. The study finds that webpages that contain references to social networking services increase overall website traffic by 34.2 percent and